Spring/Summer Collection
100 Years of Australian Fashion

1930's

The 1930's brought a sleek, sexy look to fashion.
So clever Hollywood draped slinky silk satin over the Stars of the day, covering their bosom but removing their brassieres. The majority of dresses were cut on the bias to give the dress a flowing look at the bottom. Fabrics such as silk, satin, organza, net, chiffon, brocade, velvet and lace were used to great effect.

My Inspiration/Mood Board

HISTROY

1930s a decade of drastic changes and unforeseen hardships, a time which turned millionaires into paupers, and which utterly demolished the lifestyles of the rich and famous. More people than ever flocking to the theatre for entertainment. People were struggling to find a solution to the poverty and an end to the Great Depression.Family life was changed dramatically during the 1930s. For the first time in US history the birth rate dropped below the population replacement level. Young people could not afford to get married and because of the financial strain, many families simply fell apart. Men walked out on their families because of shame and during these bleak times. Women, and even children, went out to work to avoid going to relatives for help. In many cases it was easier for women to get work rather than their husbands.

Fashion of the 1930s was directly influenced by the Wall Street Crash of October 24, 1929 and the subsequent Depression. Reckless spending is a thing of the past." The focus turned away from new clothing for every season and moved to reusing and remaking the clothes one already owned. The beginning of the decade saw women sewing more. Clothing was mended and patched before being replaced. It was also during this time that the practice of changing clothes several times each day fell out of style. Before this time, many people had different outfits for morning, afternoon, and evening.

A new passion for hiking, sports, sunbathing, and even nudism, invites briefer sportswear. Bathing suits are slashed and backless, made of linen and latex yarn. Bare midriffs are everywhere in the late 30's. Women’s gloves usually matched their shoes and handbags. Hats were worn at an angle. Pill boxes became popular along with brimmed hats. Towards the end of the decade, turbans emerged. Fashionable hats range from the pillbox toque, trimmed turban, and Basque beret.Women of the 30's were quite pale since a suntan was seen as lower class. Rouge, lipstick, and eye shadow were used to brighten their faces, and women used artificial eyelashes that took two hours to apply in a salon. Women's hair was fairly short and generally styled in finger-waves or soft curls with hardly any body.

Fashion:
- Puffy Sleeves
- Sleek Hugging Styles
- Full Skirts
- Gloves & Hats
- Long Coats
- Fitted Midrifs
- Seams Below the bust
- Halter Necklines - High Necks, Low Backs
- Pleats & Gathers

My 5 Designs of the 1930's